◆ Built by a working coach — 3× Ironman, Boston qualifier, NASM

Your coaching,
in one app your
clients actually open.

Programmes with real demo videos. Diet plans in the food your clients actually eat — poha in Pune, litti chokha in Patna, puttu in Kochi. Check-ins, habits, payments and renewals. Under your own name and colours.

Request access → ▶ Watch the tour

No card to try it. We set your account up by hand and walk you through it.

Appam & kadala Dosa & sambar Idli & kadala Puttu, omelette & kadala Omelette, rice & kadala Puttu & chicken Red rice, chicken curry & egg Grilled chicken & salad Fish, red rice & thoran
9:41
Inside FitNation Sports Hub, Kerala’s premium sports hub
FitNation Sports Hub — Kerala’s premium sports hub Where every screen in this product was argued with first. fitnation.co.in
2,058exercises in the library
13,681foods, every Indian state to global
21set techniques, tempo explained
14food regions, Kashmir to Kanyakumari
The client app playing a demo of the barbell bench press, with tempo, last week’s weight and a rest timer
9:41
Every exercise, every time

They tap the name.
They watch the movement.

Not a line drawing, and not a link to somebody else’s YouTube channel. A studio demo of the lift, inside the session, with your name on it — so a client training alone on a Tuesday does the movement the way you meant.

  • ✓A demo where it counts Two thousand exercises to build from, and the movement plays right there in the set — no leaving the app to look it up.
  • ✓Tempo and technique in plain words ‘3-1-1-0’ is a phone number to most people. Tap it and the app says what to do with it, and why you asked for it.
  • ✓Last week’s weight already in the box Greyed in as a placeholder, never filled in for them — so progressive overload happens without anybody doing arithmetic on a bench.
  • ✓A rest timer on every set One tap on the set they just finished. No stopwatch app, no guessing.

Request access →

Why this one

Most coaching software is American.
Your clients are not.

Every platform can store a workout. The difference shows up in the small places — whether a client in Ahmedabad can find thepla at breakfast, how they pay you, and what language the app speaks about food.

🍛

A food database from here

Searching the food database for dhokla, three results with macros

Poha and misal. Dhokla and thepla. Litti chokha and sattu. Macher jhol and shukto. Dal baati and gatte. Pesarattu and pulihora. Bisi bele bath and ragi mudde. Pongal, kootu, curd rice. Puttu, kappa, meen curry. Rogan josh, momo, pakhala — each under the name your client would say, not a translation of it.

📲

UPI and QR, not a card form

The payment settings, where a coach puts in their UPI id and QR code

Clients pay you the way people actually pay in India. They upload the screenshot, you approve it, the membership extends itself.

🎨

Your name on it, not ours

The branding settings — business name, coach name, accent colour and logo

Your logo, your colour, your signature on every note. Your client opens your app, not a product they have never heard of.

🍽️

Plates drawn to the gram

An AI-drawn plate of appam, kadala curry and boiled eggs

A picture of the exact meal you prescribed, labelled item by item, so a portion is something a client can see rather than weigh.

💬

WhatsApp where it belongs

Two client rows, each with a tappable number and a WhatsApp button

Tap a client’s number to call. Tap again for WhatsApp. No copying digits into another app.

🧑‍🏫

Written by a working coach

The training floor at FitNation Sports Hub

Three full-distance Ironmans, a Boston qualifier, HYROX Pro. NASM-certified, coaches the ASICS Running Club in Kochi, runs a sports hub. Every screen exists because something was annoying on a Tuesday morning.

The coach’s side

Build a six-week block in an afternoon.

  • ✓Programmes with real technique Supersets, drop sets, rest-pause, EMOM, clusters — 21 of them, plus tempo the client can tap to have explained.
  • ✓Diet plans with options Ten breakfasts under 500 calories. The client swipes and picks; you set the macros once.
  • ✓Meal templates that carry over Build a meal once, drop it into any plan. The picture comes with it.
  • ✓Check-ins, photos and blood work Weight, measurements, progress photos, HbA1c and the rest — graphed over time.
  • ✓Close-monitor a client Somebody whose numbers are bad gets a nudge at every meal. Everybody else gets one a day, or none.
coach.fitnation.co.in
Building a programme: supersets, drop sets and tempo

Building a six-week block. Superset groups, a drop set, tempo on the shoulder press.

Every screen here is real

Not a mock-up. The actual software.

Screenshots taken from the running product, on a laptop and on a phone. Names and numbers are from a demo account.

Clients
The clients screen with filters and tap-to-call
Who needs you todayExpiring, lapsed, gone quiet, waiting on a reply — each with a count. Tap a number to call, tap again for WhatsApp.Swipe the picture to see the whole screen →
Revenue
The revenue screen with a monthly chart
Money, month by monthNew clients against renewals, what is up for renewal, who has lapsed, and what is waiting for you to approve.Swipe the picture to see the whole screen →
Diet plans
Building a diet plan from the food database
Diet plans with optionsSearch 13,000 foods, drop them into a meal, and give the client several ways to eat it.Swipe the picture to see the whole screen →
Today
The coach's Today screen
The morning screenWho is overdue a check-in, who has stopped logging, who is waiting on a reply.Swipe the picture to see the whole screen →

And what your client holds

Client home screen
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HomeToday’s session, habits, streaks and badges.
Client workout screen
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WorkoutDemo on every exercise, a rest timer, last week’s weights.
Client diet screen
9:41
DietSwipe between the options you gave them. One tap to log it.
Client progress screen
9:41
ProgressWeight, measurements and photos over time.
See it

Ninety seconds, coach side and client side.

The whole loop: build a programme, assign a diet plan, and what lands on your client’s phone.

▶

The tour video is being filmed. Ask for a live walkthrough in the meantime.

Who built it

A coach wrote this. Not a software company.

There is a reason the food database knows what puttu is and the programme builder knows what a drop set costs you. The person who built it has spent fifteen years on both sides of it — racing, and writing software.

Joby Paul Founder, FitNation Sports Hub — Kerala’s premium sports hub. Gym, turf and courts under one roof at fitnation.co.in.
🥇 Kerala’s first official full-distance Ironman finisher 2017. Nobody from the state had done one before.
🏊 3× full-distance Ironman Florida 2017 · South Africa 2018 · Denmark 2019. 3.8 km swim, 180 km bike, then a marathon.
🏅 Boston Marathon finisher, 2023 Qualified on a sub-three-hour marathon.
⚡ HYROX Pro athlete The division you race in when the open one stops being hard.
🏃 2× Half-Ironman 70.3 Bahrain 2016 · Goa 2019, plus podium finishes across India and a 5 km swimathon.
📋 Coach, ASICS Running Club Kochi NASM-certified fitness professional and certified nutrition coach.

And a post-graduate in Software System Engineering from BITS Pilani, with a career in IT behind him — which is the other half of why this exists. Most coaching software is written by people who have never programmed a client, and most coaches cannot write software. This was written by somebody doing both, every week.

The training floor at FitNation Sports Hub The turf and courts at FitNation Sports Hub
Built on a Tuesday morning, every time. The food database exists because clients could not find puttu — and it covers the whole country because the next coach could not find poha. The payment screen exists because chasing renewals over WhatsApp is miserable. The plate pictures exist because ‘150 g of rice’ means nothing to somebody standing over a pot. He still uses it every day with his own clients: when something is wrong, he is the first person it annoys.
Pricing

Priced by how many clients you coach.

In rupees, no per-client surcharge, no processing cut on money your clients pay you. Move up or down a tier whenever your list changes.

Loading the current prices…

Every tier includes the whole coaching side — clients, programmes, diet plans, the exercise library and the food database. Tiers differ in how many clients you can hold and which extras are switched on.

Questions

The ones coaches ask first.

Can I try it before paying?

Yes. Ask for access and we set your account up by hand, with a trial period and a walkthrough. There is no card form and nothing charges itself.

How do my clients get the app?

From the App Store and Google Play, like any other app. They sign in with the phone number you registered for them and everything you have set up is already waiting — nothing for them to configure and nothing for you to send.

Whose name is on it?

Yours. Your logo, your colour, and your signature on every note and reply. On the tiers with branding, a client never sees our name at all.

How do clients pay me?

UPI or QR, straight to your account. They upload the payment screenshot, you approve it, and the membership extends. We never touch the money and take no cut.

Can I bring my existing clients and programmes?

Yes. Tell us what you are on now and we move the programmes and diet plans across for you before you start.

Is my clients’ data mine?

Yes, and you can export all of it. Clients belong to your account and are never shown to another coach.

Where is it hosted?

On our own server, backed up nightly. No third party gets your client list.